EVOLVE
Esme Hovekamp
Full Service Launch
EVOLVE is a coaching experience built to help everyday athletes step into their strongest, most capable selves—physically, mentally, and confidently. Esme already had a clear mission and a loyal community, but the brand needed an updated, cohesive identity that matched its evolution and expanding services.
We positioned EVOLVE as more than a training program—it’s a space where anyone can build resilience, master foundational strength, and feel truly supported in their growth. The refined brand identity brings this to life through a unified visual system, elevated messaging, and a clear client journey that reflects transformation from start to finish.
With this refreshed look and aligned communication, EVOLVE is now designed to attract those who want more than workouts—they want education, empowerment, and a coach who invests deeply in their journey.
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TESTIMONIAL:
“As a co-founder of Lift N Launch, I’ve always believed in the work we do—but going through the full rebranding process for my own business gave me a completely new appreciation for it. I chose to hire my team not because I felt obligated, but because I trusted them to see EVOLVE clearly and help me express it in a way I couldn’t on my own.”
“Once I saw the refreshed branding and website come together, I was immediately inspired. I felt excited to create content and roll out a new experience to my clientele. I am excited for this new chapter for EVOLVE."