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MEET THE TRIO

WOMEN OWNED & OPERATED

Kettlebell coaches first, business branding coaches second. From swings to strategies, we’re here to get your online biz launched.

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  • FOUNDER & BRAND COACH 

    @meganlac

    With a background as an athlete, artist and business owner, Megan brings a unique blend of creativity and strategic thinking to her work.

     

    She co-owns a class-based strength and conditioning gym in Brooklyn with her mom where she coaches classes and individuals while managing the operational side of the business.

     

    Megan is also a freelance graphic designer for local small businesses and for coaches in the fitness industry, offering services ranging from eBook design to mural painting, logo design, and full branding.

     

    By merging her skills in coaching, graphic design, and business management, she has found an avenue to help other trainers optimize their systems so they can focus on what they do best—coaching their clients.

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  • FOUNDER & WEBSITE COACH

    @ bridgettekarl_

    Bright lights, big city! Bridgette moved from Minnesota to NYC to pursue a career in theater. Before that, she grew up as an athlete, competing in Division II track and field.

     

    While searching for part-time work to support her dreams, she naturally found her way back into a gym, starting at the front desk and quickly transitioning to coach. Since moving to NYC, she hasn’t sat still for long. She earned a web design certification through Wix and started forty-ninth street to help fellow actors, artists, and athletes build their websites.

    You can catch Bridgette coaching at Sessions in Brooklyn while designing sites for everyone, from independent artists to nonprofits.

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  • FOUNDER & MARKETING COACH

    @evolve_byesme

    A true NYC native, Esme began her fitness journey as a ballet dancer. After hanging up her pointe shoes, she transitioned into a marketing career, serving as VP of Marketing for interior design brands like Jonathan Adler and abc carpet & home.

     

    Feeling unfulfilled behind a desk, Esme discovered kettlebells and weightlifting, leading her to leave the corporate world and launch her own fitness business.

    You can find Esme coaching all forms of strength training or on the platform competing in weightlifting.

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OUR VALUES

  • We empower fitness coaches to take control of their businesses, by providing them with the knowledge and skills to thrive in the digital space. Through our coaching, we aim to inspire confidence and self-sufficiency, encouraging each coach to unlock their fullest potential.

  • Collaboration is key to our success. By working together, we combine our strengths and knowledge, creating a supportive environment where fitness coaches can learn from one another and grow together.

  • Integrity drives everything we do. We uphold honesty and accountability in our coaching, fostering trust and respect as we guide our clients on their journeys.

  • We celebrate diversity and create an inclusive environment where all fitness coaches feel valued and heard. Our commitment to inclusivity ensures that everyone can thrive and contribute to the community.

ABOUT US

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YEARS WEB DESIGN EXPERIENCE

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YEARS GRAPHIUC DESIGN EXPERIENCE

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YEARS MARKETING EXPERIENCE

Founders Bridgette, Esme and Megan connected in the kettlebell community, bonding over our shared passion for swinging bells. With backgrounds as both artists and athletes, we realized that the traditional 9-5 corporate grind wasn’t where our passions lay. Instead, we embraced entrepreneurship, driven by a desire to help others feel their best through fitness.

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Workbook

Mini brand workbook

This digital workbook walks you through the essential building blocks of your brand: your mission, vision, values, voice, audience, and offers.

Podcast

LIFT N' LAUNCH RADIO

A podcast where us as coaches and creatives get real about building a fitness business from scratch.

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HOW IT STARTED

As fitness coaches and entrepreneurs, we recognized a common challenge in the fitness industry: independent trainers needing guidance on building and growing their businesses online. By combining our business expertise, we formed a cohesive team united by our core values. Through our shared vision, we aim to educate and empower fellow coaches, giving them the tools and knowledge to build and manage successful online businesses. Join us in transforming your fitness passion into a thriving online presence, all while having fun and connecting with a supportive community!

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